P3 Social Media's principals come from marketing and IT leadership positions and are able to envision many additional market sectors, which can provide robust business growth for our clients.

The original idea started as a concept of advising businesses how to leverage the new set of Social Media tools as an additional marketing tool. We have concluded there are several market sectors that are un-served by existing Social Media vendors, we have therefore taken a specific focus in growing our business:

• Delivering Social Media sites for specialist market sectors;
• Providing corporate consulting in strategic business use of Social Media;
• General marketing and brand consultancy within the context of Social Media;
• Social Media training and education.

One of the key elements of Social Media is that it is providing specialist communities, that can often be global with a means to communicate an collaborate as never before. Today’s world in an “open social communication source” for all facets of life, and it is important that business to embrace this trend. Additionally this open source lifestyle represents significant marketing opportunities, largely untapped by many organizations.